Design is not decoration. It is the structural logic that makes systems legible, services humane, and cities workable. Every decision — what to include, what to remove, where to place — is an argument about how the world should work.
— Design position · Nabil RouissiDiscovery
- Ethnographic field research
- Stakeholder mapping
- Systems landscape analysis
- Policy context review
- Journey documentation
Iteration
- Service blueprinting
- Co-design workshops
- Prototype & test cycles
- Journey mapping
- Critique & refine
Scale
- Design system documentation
- Implementation roadmap
- Governance framework
- Handoff protocols
- Impact measurement
How I work
End-to-end visualization of a person's experience across touchpoints — digital, physical, emotional. Reveals pain points, gaps, and opportunities invisible in data alone.
Maps the full service system: frontstage actions, backstage operations, support processes. The instrument of record for how a service actually functions.
Identifies every actor in a system — users, providers, policymakers, communities — and plots their interests, power, and relationships.
Visual mapping of feedback loops, dependencies, and leverage points within complex sociotechnical systems. Borrowed from systems thinking; applied to design problems.
Structured sessions that bring affected communities into the design process as co-authors, not subjects. Produces solutions with legitimacy built in.
Low-fidelity first, always. Paper, service walkthroughs, Wizard of Oz experiments. The goal is learning, not presentation. Test early, kill bad ideas cheaply.
Translating design research into formats legible to policymakers. Structured argument, clear recommendations, visual communication of evidence.
Defining measurable outcomes before a project ends — not after. Connects design decisions to real-world indicators: access, equity, adoption, trust.
- Field notes + observation logs
- Interview protocols
- Affinity mapping
- Miro / FigJam boards
- Figma (UI + systems)
- Adobe Illustrator
- Service blueprint templates
- Design system documentation
- Visual policy briefs
- Implementation roadmaps
- HTML/CSS prototypes
- Stakeholder presentations
What guides every decision
The eye must always know where to go. Scale, weight, contrast — establish the visual roadmap before everything else. Confusion is a design failure.
Whitespace isn't emptiness — it's architecture. The space you don't fill is as designed as the space you do. Breathing room communicates confidence.
Every element must earn its place. If removing something doesn't hurt comprehension, it was noise. Cut relentlessly. The strongest designs are those that couldn't lose another line.
Same corners, same spacing, same behavior — everywhere. Rhythm is what makes strangers feel at home inside a system. Inconsistency is friction; friction is distrust.